Collecting Art Posters (Part 2)
Collecting Art Posters (PART 2)
Collecting posters is a rewarding hobby for any prints collector
Read a small appreciation below
For several decades now, original vintage lithographic posters have become collectible works of art in their own right.
They have little in common with offset or digital reproductions; their place in art history is now well established and documented.
In fact, they are now found in most museum collections.
Artists such as Picasso, Matisse, Miró and Chagall, were intimately involved in the production of these prints. Original created as announcements for their exhibitions, they quickly saw the merits of print making as a means to reach a larger audience than their one off paintings could do.
Creative posters also served as advertisements for tourism and as illustrations for political events. In the absence of TV & social media, these works were often the creations that had the broadest audience. Twentieth century artists were quite aware of this fact and therefore spent much energy and time on their design and quality.
These images could be found throughout the city streets of Europe, on the windows of shops and cafés and on bulletin boards of schools and community centers. Their life span was usually short as they were often destroyed and discarded when replaced by the next poster.
It makes sense now that collecting posters that are rare or scarce has become a market in itself within the art market.
When the market for vintage advertising posters emerged in the late 1970s, much of the attention for collecting posters focused on French artists like Toulouse Lautrec, Alphonse Mucha and Jules Cheret. The Art Nouveaux style posters from these artists rivaled the Art Deco Period to reach the equally high prices.
Art Deco poster artists such as Cassandre (Adolphe Jean-Marie Mouron ) and Pierre Fix-Masseau epitomized the poster style of the era. In fact, the final phase of Art Deco is often called the ‘Cassandre style’ after it’s most famous artist, who enjoyed a one-man show at the Museum of Modern Art in 1936. Cassandre’s sleek designs of towering ships and speeding trains are still considered the style’s quintessential images represented in poster form.
A.M Cassandre ‘Nord Express 1927
As the market has gained momentum, not surprisingly, it has also broadened. Museum exhibitions, Auction houses and scarcity offer up new discoveries every year. Niche Subject matters for the discerning collector has also blossomed.
Russian propaganda posters, Olympics, war, Italian, Travel posters, Artist posters, Click here to see the range of Artist’s Posters on this site, the list goes on.
Today, virtually every poster style and period can be found, with good images that can range from a few hundred dollars to thousands. The strength of the market has seen exponential growth & shows no signs of slowing for quality posters. At the lower end of the market, it’s a very affordable collectors hobby that will glean financial returns for the future.
Collecting Posters – An Art market triumph fetching high prices at auction